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40 Swedish travel tips from Visit Sweden’s newly launched experience guide

The interest in discovering Sweden is great and it is growing. Nearly 40 percent of Swedes are currently planning a trip to Sweden this summer, shows a new measurement made by Visit Sweden.

To match the demand for inspiration for the next holiday trip, there are now over 600 suggestions for destinations and activities in the company’s newly launched experience guide at www.visitsweden.se.

With the help of Sweden’s experience guide, Swedes can quickly move from inspiration to concrete tips and booking.

– We are overwhelmed by the positive response that has made more than 12,000 people visit www.visitsweden.se in just over a week, says Angelica Månsson-Gerde, responsible for the “Svemester” initiative and Head of New Business at Visit Sweden.

The experience guide has been developed in collaboration with regional tourism organizations, destinations and hospitality companies to show the enormous breadth that Sweden offers. The focus has been on highlighting experiences that may not be the most well-known, spread all over the country and that can be visited even outside the high season.

This is how the experience guide works: By answering three simple questions if you long for the city or the country, if you feel a pulse or relaxation, and if you travel with or without children, 5 tips are generated on what you can experience in your vicinity where you are you (you can change within what distance you want tips). Then you can click on to read more and directly to the company if you want to make a booking or get more information.

Below are 40 of the over 600 tips in the experience guide.