Swedish inspiration Discover the treasures of Sweden - no matter if you are in Sweden or in Hong Kong


We decided to ask some questions to the fashion-related members of the Swedish Chamber of Commerce in Hong Kong. This is their view on sustainability and how they work with the challenge. Read the interview with Malin Lundahl, Sustainability Manager at H&M.

Malin Lundahl, Sustainability Manager, H&M

How would you describe the way you work with sustainability in your company today?

We at H&M want to lead the change towards a circular and climate positive fashion future. This means that we work with sustainability at a very large scale and in a broad way – focusing on all the steps in the value chain of a product. The textile industry faces massive challenges and as one of the biggest fashion brands in the world we have great responsibility and opportunity to drive positive change. This is not only the right thing to do, it also makes a lot business sense as we will not be able to cater to the needs of our future customers by simply continuing to conduct business as normal.

At H&M we have worked with sustainability for more than 20 years and we will keep on pushing this agenda, both for us and for the whole fashion industry. We are on a journey towards a sustainable fashion future together with our customers, and many great partners in the industry, and I feel hopeful we will get there!

Tell us about your own journey within sustainability!

My journey with sustainability began in childhood. Growing up on the island of Gotland in Sweden, I spent my childhood on the countryside and witnessed both the positive and negative impact humans could have on the environment. I also grew up with my grandmother Louise running her own fashion store. This is where my passion for sustainable fashion first took root. As my interest grew, I took a few courses in sustainability as part of my Master of Science degree, and while it was not the focus of my degree, I always had dreams of working with sustainability in back of my head. 

After my university years I spent a few years in wet labs doing basic research before moving into product development at H&M. After 6 years in our production organization I moved over to working with sustainability full-time. I have now been Sustainability manager for H&M Greater China retail since June 2019 and I find meaning and joy in working with how fashion can make our customers look and feel good and at same time have a positive impact on the planet and the people living on it.

How do you believe that SwedCham HK can use its platform to spread awareness of environmental responsibility and sustainable practices?

Sweden is a sustainability leader in many respects. By bringing Sweden’s best practices to Hong Kong I think SwedCham can support positive development in Hong Kong. Some example areas could be waste management (such as recycling), further addressing problems around plastics or calling for quicker improvements in the energy sector.

How would you like to help make Hong Kong and the world more sustainable

I would like to change the way fashion is made and enjoyed, together with our customers here in Hong Kong. To date, we have begun this undertaking by offering our H&M Conscious assortment, which is sustainable, affordable products made in sustainably sourced materials. 

We also reward sustainable behaviours, such as giving our customers a voucher if they hand in unwanted garments in our Garment Collecting program. As we proceed on this journey to a sustainable fashion future together with our customers we will play an important role in empowering them with knowledge and offering sustainable shopping solutions

Read about H&M and their Sustainability work – click here

Click here for the H&M Sustainability report

Please share this interview