IKEA launches a plant-based alternative for all meatball lovers
The meatball is a beloved IKEA icon and the most popular dish in the restaurant. Now IKEA is launching its new plant ball HUVUDROLL – a plant-based alternative with both taste and juicy texture that is similar to meat, but with a climate footprint that only corresponds to four percent of the classic IKEA meatball.
The new plant ball made from yellow peas, oats, potatoes, onions and apples will be a welcome addition both at the Swedish Food Market and in the restaurant. It is an easy way to inspire more people to live a more sustainable life. Because it does not contain animal ingredients, it is suitable for meatball lovers, flexitarians, vegetarians and vegans.
– For us at IKEA, it is important to help people live healthier and more sustainably. And to reduce the climate footprint at all levels, more people need to choose vegetarian alternatives. Therefore, it feels extremely good that we can now offer all meatball lovers a more sustainable alternative, without compromising on the taste that is liked by so many, says Daniel Riva, commercial manager at IKEA Food in Sweden.
Based on the vision of creating a better everyday life for the many people, IKEA wants to inspire more sustainable and healthy eating and lifestyle habits that have a positive impact on people and our planet. By building on the range of products that reduce the climate footprint, IKEA takes a step closer to its goal.
– We sell almost 35,000,000 meatballs at IKEA in Sweden every year. What if we could inspire our many meatball lovers to choose the plant-based and more climate-smart alternative? Choosing to live a more sustainable life begins in all the small choices in our everyday lives, where together we can make a big difference, says Jonas Carlehed, Sustainability Manager at IKEA Sweden.
Anyone who pass by the IKEA Museum in Älmhult can already now taste the plant-ball in their restaurant. You can also find it in the freezer counter at the Swedish Food Market and eventually also in the department store restaurant. There it will be served with mashed potatoes, lingonberry jam and cream sauce just like the traditional meatball dish.
We can’t wait to also find them here in Hong Kong!
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