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Knowledge in innovation and sustainability will elevate the sports and outdoor industry

Sweden’s national initiative for innovation in sports and outdoor, which was developed within Peak Innovation, is now entering the next phase in the new company Peak63. One of the few companies in Scandinavia that offers knowledge in innovation and sustainability aimed specifically at the sports and outdoor industry.

During the 12-year Vinnova initiative, Peak Innovation built a knowledge platform and network for sports and outdoor that spans companies, organizations and academia. More than 100 prototypes and more than 250 company collaborations have been developed during the period. This knowledge base now forms the basis for Peak63, which will offer services in sustainability, product development and innovation, sustainable snow management and support in national and international establishments.

The former Peak Innovation employees Joel Svedlund, Erik Melin Söderström and Jan Stala are the ones who start the new company Peak63.

– The sports and outdoor industry, like most other industries, is facing a historically large transformation where sustainability, innovation and business development need to go hand in hand. We also take accumulated knowledge and develop the international networks in sports and outdoor that have been built up. We want to offer the industry unique support in development, to increase the degree of innovation and create profitability in sustainable business, says Jan Stala.

Today, Peak63 has attracted international and national customers such as European Outdoor Group, SLAO, Fjällräven, Scandinavian Outdoor Group, RISE, Arctic Coat, the Swedish Ski Association, IBU and others.