Swedish inspiration Discover the treasures of Sweden - no matter if you are in Sweden or in Hong Kong

Sweden: Unique CO2 impact calculation on consumption indicates 9% decrease during the pandemic

New insights from Mastercard and Doconomy, shows that Swedes’ shopping habits during the pandemic has reduced the CO2 emissions. The carbon footprint from shopping via Mastercard cards, in the most common consumer categories, decreased by 9 percent in Sweden during 2020 compared to 2019. A fresh consumer survey also shows 76 percent of the Swedes are willing to change their behaviour to fight climate change and sustainable challenges during 2021.

Consumption insights, powered by Doconomy’s service Åland Index, show purchases made with a Mastercard card, in the most common consumer categories, in 2020 accounted for approximately 13,9 million tonnes of carbon dioxide equivalents (CO2e). In 2019, the corresponding figure was 15,3 million tonnes of CO2e.A change of approximately 1,4 million tonnes of CO2, which is a decrease by 9%.

It indicates the pandemic has had quite an impact on Swedes’ carbon footprint through changed consumption habits while staying at home. At the same time a consumer survey from YouGov shows that as many as 40% of the Swedes’ views reducing their carbon footprint as more important now compared to pre the pandemic. 

We see a clear trend where more and more people want to consume consciously and contribute to a sustainable future. Through Mastercard's collaboration with Doconomy and Åland Index, we can share insights into how consumption patterns affect the CO2 footprint over time, which we hope will encourage even more people to make sustainable choices”
Erik Gutwasser
Division President, Nordics & Baltics at Mastercard

With the new insights, Doconomy and Mastercard hope to educate and engage individuals towards increased awareness and sustainable consumption.

“Together with Mastercard, we want to make it easier for people to understand how our everyday consumption choices affects the climate. With Doconomy’s service Åland Index as a calculation model we present market leading CO2-data connected to each purchase. It makes it easier for people to both understand and act to contribute to a more sustainable development”, says Mathias Wikström, CEO of Doconomy.